PlayStation phones on the horizon?

PlayStation phones on the horizon?

October 12, 2015

Sony Ericsson is considering tapping into Sony’s popular PlayStation and Bravia brands, to create a new range of high end handsets.

Sony in conjunction with NTT DoCoMo is already producing a Bravia phone with mobile TV features in Japan.

A PlayStation phone is also a distinct possibility, although Sony has been keen to stress that the technology required to produce the phone was a long way of being perfected.

As with any co-branding deal Sony has to assess the impact creating the phone will have, and ensure any handsets produced are high quality.

The company has already capitalised on it’s Cybershot and Walkman brands and created handsets aimed at “ young aspirational” customers.

This strategy has been hugely successful and has allowed the company to jump to number four in global market share of handsets. This is an impressive feat considering the tough competition from Nokia and Apple.

Tim Yeo

Related Posts

Siemens and Polycom in UC partnership

Comments Off on Siemens and Polycom in UC partnership

502 Bad Gateway

Comments Off on 502 Bad Gateway

Swedish Homes to Get 10 Fold Speed Increase

Comments Off on Swedish Homes to Get 10 Fold Speed Increase

Virgin broadband seeks Olympic speed

Comments Off on Virgin broadband seeks Olympic speed

Samsung sells 1,400 WiMax stations to Saudi operator

Comments Off on Samsung sells 1,400 WiMax stations to Saudi operator

New number portability rules introduced

Comments Off on New number portability rules introduced

BT and Sky broadband top customer service league

Comments Off on BT and Sky broadband top customer service league

Somerset leads UK for broadband take-up

Comments Off on Somerset leads UK for broadband take-up

UK broadband connections now over 14 million

Comments Off on UK broadband connections now over 14 million

502 Bad Gateway

Comments Off on 502 Bad Gateway

CHT requests Olympic co-operation from Samsung

Comments Off on CHT requests Olympic co-operation from Samsung

Fast4 offers £9.98 ADSL2+ product

Comments Off on Fast4 offers £9.98 ADSL2+ product

Create Account



Log In Your Account